Jennifer Aaker is best known for her research on time, money and happiness.

In this video she expands on her focus area and explains what the real drivers of happiness are. There are very few out there who know the real drivers of happiness, and Jennifer Aaker makes it very easy to understand for the rest of us.

She has a simple slide she uses to explain the real drivers of happiness – she shows us what matters more and what doesn’t matter when it comes to making us happy. A must watch video if you want to be happy in life.

Interesting links about Jennifer Aaker

Follow Jennifer Aaker on Twitter
Jennifer Aaker on Wikipedia
Jennifer Aaker’s profile on Standford Business School’s website